Thursday, December 30, 2010

Beware of Automatic Transmission Fluid Additives

To simplify matters and reduce costs, many transmission fluid installers rely on ATF additives to fortify used fluid, “update” less expensive outdated fluid or add an extra level of protection. Claims by ATF additive manufacturers lead consumers to believe the additives provide everything transmissions need to perform well and last longer. Despite such claims, however, most vehicle and transmission manufacturers specifically warn against using them.

Test data from industry studies demonstrates the shortfalls of a typical ATF additive in the areas of frictional performance, wear protection and cold-temperature performance, while the data also identifies a situation where the ATF additives degraded the performance of the original fluid enough that it no longer met the requirements of the specification for which it was designed.

See the January AMSOIL Magazine or the Automatic Transmission Fluid Additives Technical Service Bulletin for more information.

AMSOIL Introduces 15,000-Mile Ea® Oil Filters

Smaller sump sizes, smaller filter sizes, engines prone to sludge and increased contaminants in engine oil present a serious challenge to filtration engineers. AMSOIL has overcome all those obstacles with its introduction of 15,000-mile Ea Oil Filters (EA15K). Featuring the same premium nanofiber synthetic media as EAO filters, there are 11 15,000-mile Ea Filters in all, including some that were previously available as 25,000-mile filters. While AMSOIL has had no issues with these filters, the engine technologies used in the vehicles to which they apply are simply too demanding on an oil filter to continue offering 25,000-mile intervals.

Also included in the group of 15,000-mile Ea Oil Filters are a number of filters (EA15K09, EA15K10, EA15K13) that were either discontinued or available only at OEM-recommended intervals due to the engine design issues outlined in AMSOIL Technical Service Bulletins FL-2009-05-01 and FL-2010-04-01. There has been a high demand for the reintroduction of these oil filters, and now annual oil and filter change intervals are once again possible for the corresponding applications.

See the January AMSOIL Magazine for more information.

Select Diesel Recovery Package Sizes Discontinued, Available at Reduced Pricing

Due to limited sales, Diesel Recovery (DRC) one-gallon bottles, five-gallon pails and 55-gallon drums are discontinued and available while supplies last. Diesel Recovery is still available in 30-ounce bottles. Discontinued package sizes are available at reduced prices and revised commissions. AMSOIL will not accept returns on these sale-priced, discontinued items.

Diesel Recovery quickly and effectively dissolves the wax crystals that form when diesel fuel surpasses its cloud point. It liquefies gelled diesel fuel, thaws frozen fuel filters and reduces the need for a new filter, saving money and allowing the operator to continue driving with minimal downtime. Diesel Recovery performs well in all diesel fuels, including ULSD, off-road and biodiesel and is alcohol-free and non-corrosive.

Grease Impact Simulator Now a Special Order Product

The AMSOIL Grease Impact Simulator (G2713) is now a special order product. Dealers interested in purchasing a Grease Impact Simulator are directed to contact Matt Morgan at 715-399-6370 or [email protected]. Note there will be a relatively long lead time on this item.

The Grease Impact Simulator is an excellent tool for determining the longevity and pound-out resistance of greases designed for heavy-duty applications, determining specific impact resistance through a measured force. The unit is ideal for trade shows and sales calls with commercial accounts.

Literature Product Code Modifications

The AMSOIL All-Purpose Fair Handout was previously sold using product code G1053 for a package of 100 and G1054 for a package of 1,000. The ALTRUM Retail Catalog was previously sold using product code G1670 for a single catalog, G1671 for a package of 10 and G1672 for a package of 50. To improve efficiency, both pieces have moved to the unit of measure system:


AMSOIL University Just Around the Corner

AMSOIL University (AU) is the most important Dealer training event of the year, and the 2011 event is rapidly approaching. Join fellow Dealers and AMSOIL corporate staff May 15-19 at the Duluth Entertainment and Convention Center (DECC) in Duluth, Minn. Attending AU is a tremendous investment in a Dealer’s future success. Nearly 30 percent of all Dealers who attend AU for the first time become Direct Jobbers within the next year. No matter how much experience a Dealer has or which course track he or she registers for, AU offers educational and growth opportunities for all.

AU 2011 promises to be bigger and better than ever before, offering the latest in technical and sales training, as well as classes devoted to team building, Dealer compensation, marketing, networking, Internet training and more. Many Dealers attribute their success to AU not only because of what they learned in class, but also to the experience of networking with other successful Dealers. Attendees get a chance to interact with AMSOIL corporate personnel and see firsthand the tremendous growth the company is experiencing. In addition, all attending Dealers receive a 10 percent rebate on product orders placed while at AU.

Dealers are encouraged to register for AMSOIL University 2011 now. All registrations made prior to April 1 receive a $50 discount. To register or obtain additional information, contact AMSOIL registration at (715) 399-6554, email [email protected] or click the “Training” tab in the Dealer Zone.

Enrollment Costs
Prior to April 1, 2011: $397 per Dealer, $196 for an attending spouse, $50 for a spouse wishing to attend lunches and social events only.

After April 1, 2011: $447 per Dealer, $246 for an attending spouse, $75 for a spouse wishing to attend lunches and social events only.

The Next Bite Host Impressed with Improved Fuel Economy

National Fresh Water Fishing Hall-of-Famer Gary Parsons, one of the hosts of the popular AMSOIL-sponsored fishing program The Next Bite on the Versus Network, could not hide his excitement about gaining improved fuel economy with AMSOIL products, writing the following:

I thought I’d drop you a note since I’m pretty excited. I switched all three of my trucks to AMSOIL products over the last few days: engine oil, transmission, front and rear differentials. The news is about my tournament truck. I have a 2011 Ford F250 with the new diesel engine. Before I made the lubricant switch, I filled the truck with diesel and headed to Duluth (Minn.) to get some work done. I was bucking a head wind and got 17.8 miles per gallon, which is pretty normal going against a 30 mph wind. I got the lubricants switched and some other work done on the truck, so it stayed overnight. The next day I came back with my wife’s truck to get her lubricants switched. That day we drove both vehicles back home, and this is where it got interesting. The wind was dead calm and I wanted to see what happened to the gas mileage, so I drove the speed limit and used the speed control on the truck most of the way. I’ve made this trip from Duluth to my house many times where I tried to get the best gas mileage, probably no less than six times when I was watching closely. The best mileage that I ever got on the stretch between Duluth and Ashland (Wis.) was 20.4 mpg, and since the stretch between Ashland and my house is really hilly, the mileage goes down and the best overall performance when I reach my house has been 19.4 mpg. Using the same diesel fill as when I took the truck to Duluth, I got 22.4 mpg from Duluth to Ashland and 21.3 when I got home! That’s almost two miles per gallon better by just switching to the AMSOIL lubricants! I would have never believed that it would have made such a difference, especially since Ford uses synthetics in the new diesels already. All I can say is WOW!

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Wednesday, December 1, 2010

AMSOIL Quickshot™ SE Awarded Best New Powersports Product by SEMA Judges

Each fall, over 100,000 automotive specialty products industry leaders from more than 100 countries gather at the Specialty Equipment Market Association (SEMA) Show to showcase and demonstrate products, attend seminars and special events and take advantage of networking opportunities. Held November 2-5 at the Las Vegas Convention Center, the 2010 show boasted more attendees, booths, new product introductions and vehicles than ever. Representing AMSOIL was Director of Advertising Ed Newman.

The first day of the show opened with the New Products Awards Breakfast. Over 2,000 new products were submitted for consideration of this distinctive honor in 15 different categories, and judges were looking for superiority of innovation, technical achievement, quality, consumer appeal and marketability in their search for the winners. With Dave McClelland of Hot Rod TV and the Voice of SEMA leading the awards program, AMSOIL Quickshot SE (AQS) was announced as the winner of the Best New Powersports Product Award.

Help AMSOIL Biodegradable Hydraulic Oil Win the 2011 World Ag Expo Attendees’ Choice Award

AMSOIL Biodegradable Synthetic Hydraulic Oil has been selected as a 2011 World Ag Expo Top-10 New Product and is in the running for the 2011 World Ag Expo Attendees’ Choice Award. Visit http://www.worldagexpo.com/General-Info/Top-Ten/Top-10-Products-2011.htm to vote for AMSOIL Biodegradable Synthetic Hydraulic Oil to win the 2011 World Ag Expo Attendees’ Choice New Product Award.

As a World Ag Expo Top-10 New Product, Biodegradable Hydraulic Oil will be featured in the event’s New Product Center, as well as in a variety of publications, including the World Ag Expo Preview magazine, Official World Ag Expo Show Guide, the World Ag Expo Top-10 New Product Digest and the event’s website at www.worldagexpo.com.

The World Ag Expo at the International Agri-Center in Tulare, Calif. represents the largest agriculture exposition in the world. Expected to draw approximately 100,000 attendees and feature 1,600 exhibitors displaying the latest agricultural products and technology, next year’s 44th annual event will be held February 8-10 and will offer a variety of seminars and demonstrations for dairy producers, farmers, ranchers and agri-business professionals.

Dominator® Coolant Boost Reduces Engine Warm-Up Times in Cold Weather

AMSOIL Dominator® Coolant Boost is designed to reduce corrosion and significantly enhance heat transfer in cooling systems. One of the overlooked benefits of better heat transfer is much quicker engine warm-up in winter conditions, which is noticed when the vehicle’s defroster works much sooner.

To understand how Dominator Coolant Boost reduces engine warm-up times in cold weather, it is imperative to understand the fundamentals of an engine’s cooling system and how Coolant Boost’s proprietary tiered surfactant technology works. The same tiered surfactant technology that aids in reducing engine operating temperatures also decreases engine warm-up times.

In a vehicle’s cooling system, the ultimate goal is to quickly and effectively move heat away from engine components, permitting the engine to run at a safe, controlled temperature. An effective cooling system reduces stress on all aspects of the engine, including the lubricating oil. Alternatively, a corroded cooling system that transfers heat ineffectively will eventually lead to engine overheating, breakdown of engine oil and catastrophic failure.

Before covering tiered surfactants, it is important to understand what a surfactant does in a cooling system. A surfactant reduces the surface tension of water and antifreeze, allowing closer contact with metal parts. This closer contact increases the coolant’s efficiency in transferring heat away from hot engine parts and out through the radiator and fan.

Many leading coolant additives contain only one surfactant, limiting the temperature range and ultimate effectiveness. AMSOIL Dominator Coolant Boost utilizes three surfactants, each designed to operate in a different temperature range to increase liquid-to-metal contact from startup to operating temperature.

The graphic below illustrates how each surfactant in Coolant Boost’s tiered surfactant technology is designed to provide optimal performance over a wide temperature range, while competing products with only one surfactant are limited to performance in a single temperature range.

The table below outlines controlled testing of AMSOIL Dominator Coolant Boost with a 50/50 antifreeze/water mix.  When a cooling system reaches 120°F, the operator typically feels warm air coming out of the defroster.  The time it takes to reach this temperature with Coolant Boost is reduced by 45 percent compared to the 50/50 antifreeze/water mix alone.


Through the use of tiered surfactants, AMSOIL Dominator Coolant Boost delivers quicker warm-up times in the winter and engine temperature reductions in the summer, making it an excellent choice for year round use.

Stock Code Changes for Retail Catalog, New Free Label Program

Effective December 1, in order to increase efficiency and reduce back orders, AMSOIL Retail Catalogs (G100 U.S., G300 Canada, G100S Spanish) will use the unit of measure system to indicate quantities, and the previous G100A-F, G300A-F and G100SA stock codes will be obsolete.


Dealers who order 900 or more catalogs using product code G100-PK receive free catalog labels from the AMSOIL Print Center. The free label promotion is only valid when catalogs are ordered in groups of 300 using product code G100-PK. For example, a Dealer who orders four G100-PK (1,200 catalogs) will receive 1,200 free labels; however, a Dealer who orders three G100-PK and one G100-CA (1,000 catalogs) will only receive 900 free labels.

How It Works
A Dealer who places a qualifying order receives a promotional code in his or her Message Center inbox. To redeem the promotional code, go to the Print Center, choose the Catalog Upgrade Labels, submit the information to be printed on the labels and enter the promotional code at checkout. Because the code must be manually activated in the Print Center, Dealers must wait one business day before attempting to redeem the code. Promotional codes expire 60 days from date of purchase.

Cold Temperature Storage Recommendations

Because cold temperature storage can be detrimental to the performance of some AMSOIL products, AMSOIL offers the following storage recommendations:

Lubricants: Store at temperatures at least 10°F above the lubricant’s pour point.

Greases: Store in a dry environment at temperatures at least 10°F above the grease’s lowest operating temperature.

Gasoline Additives, Engine and Transmission Flush: No adverse issues with cold temperature storage.

Diesel Concentrate, Cetane Boost, Diesel Recovery: No adverse issues with cold temperature storage.

Diesel Cold Flow Improver, Diesel Concentrate Plus Cold Flow Improver: Store at temperatures above 0°F.

Brake Fluids: Do not store at temperatures below -40°F for longer than two weeks.

Heavy Duty Metal Protector, Metal Protector, Power Foam, Multi-Purpose Spray Grease, Fogging Oil, Silicone Spray: No adverse issues with cold temperature storage as long as products are allowed to warm to room temperature before use.

Miracle Wash®: Will freeze below 32°F. Can be thawed for use.

Mothers products®: Store at temperatures above freezing.

Antifreeze and Engine Coolant: Will not freeze. No adverse issues with cold temperature storage.

Coolant Boost: Store above 32°F.

Slip Lock®: No adverse issues with cold temperature storage. If product separates, heat to room temperature and shake well before use.

AMSOIL Wings of Passage

In Memoriam

LORNA GASPER
November 9, 2010
Regency Direct Jobber
Edgewood, WA

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880