In order to meet the demand for a lower-cost synthetic motor oil, and to provide customers a stepping stone to the top-tier line of AMSOIL synthetic motor oils, AMSOIL is introducing the AMSOIL OE Synthetic Motor Oil line. Priced competitively with other standard-drain synthetic motor oils, OE Synthetic Motor Oils offer the protection and performance benefits of a high-quality synthetic for OEM-recommended drain intervals, providing Dealers with a huge opportunity to reach new customers.
AMSOIL OE Synthetic Motor Oils are designed as an entry-level product for customers who want to move up to synthetic quality, but won’t pay a significantly higher price than a conventional product and/or aren’t initially interested in extending their drain intervals. OE Synthetic Motor Oils are an excellent door-opener for Dealers, who can later teach satisfied customers the benefits of stepping up to a top-tier AMSOIL synthetic motor oil and saving money through extended drain intervals, as well as introduce them to the rest of the AMSOIL product line.
AMSOIL OE Synthetic Motor Oils will help AMSOIL and its Dealers penetrate a portion of the motor oil market that has been a more difficult sell, including the installer market, commercial fleets, cost-conscious customers and customers hesitant about taking advantage of extended drain intervals.
See the November AMSOIL Magazine for more information. View the Voice-over PowerPoint (VOPP) in the Dealer Zone (under the Training tab) to learn more about the existing lubricant market, the future direction of the market and the reasons behind introducing this new line of motor oils.
