Monday, November 1, 2010

Introducing AMSOIL OE Synthetic Motor Oils

In order to meet the demand for a lower-cost synthetic motor oil, and to provide customers a stepping stone to the top-tier line of AMSOIL synthetic motor oils, AMSOIL is introducing the AMSOIL OE Synthetic Motor Oil line. Priced competitively with other standard-drain synthetic motor oils, OE Synthetic Motor Oils offer the protection and performance benefits of a high-quality synthetic for OEM-recommended drain intervals, providing Dealers with a huge opportunity to reach new customers.

AMSOIL OE Synthetic Motor Oils are designed as an entry-level product for customers who want to move up to synthetic quality, but won’t pay a significantly higher price than a conventional product and/or aren’t initially interested in extending their drain intervals. OE Synthetic Motor Oils are an excellent door-opener for Dealers, who can later teach satisfied customers the benefits of stepping up to a top-tier AMSOIL synthetic motor oil and saving money through extended drain intervals, as well as introduce them to the rest of the AMSOIL product line.

AMSOIL OE Synthetic Motor Oils will help AMSOIL and its Dealers penetrate a portion of the motor oil market that has been a more difficult sell, including the installer market, commercial fleets, cost-conscious customers and customers hesitant about taking advantage of extended drain intervals.

See the November AMSOIL Magazine for more information. View the Voice-over PowerPoint (VOPP) in the Dealer Zone (under the Training tab) to learn more about the existing lubricant market, the future direction of the market and the reasons behind introducing this new line of motor oils.

New European Car Formula Provides Added Sales Potential

New AMSOIL European Car Formula 5W-30 Synthetic Motor Oil (AEL) provides exceptional performance and protection for high-performance European vehicles manufactured by Volkswagen, Audi, Mercedes-Benz, BMW, Porsche and more. Owners of vehicles requiring an oil meeting the VW 504.00/507.00 specification are actively seeking appropriate products. As one of only a few oils available in North America that meets the VW 504.00/507.00 specification, Dealers are presented with an excellent opportunity to capture increased sales.

See the November AMSOIL Magazine for more information.

Synthetic Lubricants and Extended Drain Intervals Contribute to Decreased Lubricant Consumption

According to Kline and Co., U.S. lubricant consumption decreased by an average annual rate of 9.2 percent between 2006 and 2009, with the decrease attributed to many different market and economic factors, including increased use of synthetic lubricants and the growing practice of extending drain intervals. While the volume of lubricant sales declined, the overall market value remained steady at $5.1 billion, indicating increased sales of more expensive, higher quality lubricants. Demand is expected to rebound by 2.4 percent per year from 2009 to 2014.

Lower Viscosity Oils Gain Market Share

Kline and Co. has revealed recent shifts in motor oil viscosity demand. While the 5W-30 viscosity comprised 51 percent of total U.S. demand in 2009, 5W-20 is quickly gaining ground. “We do see 5W-20 demand rising significantly from where it was in 2006, to just under 20 percent of the total volume,” said Kline Project Manager George Morvey. “This is really due to the Ford factory and service fill, the Honda factory and service fill, and to some extent Toyota. We do see demand for the 10W-30 and 10W-40 shifting and favoring the 5Ws.”

Kline also expects strong growth ahead for 0W oils. “We do see them poised for growth beginning in 2010, as Toyota and Honda shift their factory and service fill requirements away from 5Ws to 0Ws to meet stricter fuel economy regulations,” said Morvey. “That will certainly be something to watch, and certainly offer opportunities for suppliers and installers.”

Referral Number Space Added to Literature

In order to increase convenience for customers and ensure the appropriate Dealer receives credit for each sale, the copy on the back page of literature items intended for customers (data bulletins, fair handouts, application brochures) will gradually be updated to the following:

Contact your AMSOIL Dealer for more information on AMSOIL products or to place an order. You may also order direct by calling AMSOIL INC. at 1-800-956-5695 and providing the referral number listed here.

Referral #__________________

To ensure credit for sales, be sure to either affix a catalog label from the AMSOIL Print Center or write your Z.O. number on the “Referral #” line of all literature items distributed to customers and prospects.

AGGRAND Natural Fertilizer Now Available in Wisconsin

AGGRAND Natural Fertilizer 4-3-3 has been registered with the Wisconsin Department of Agriculture for distribution in Wisconsin; both AGGRAND Natural Fertilizer and Natural Liquid Lime can now be sold and distributed in Wisconsin. For questions, contact the AGGRAND Department at (715) 399-6567 or [email protected]. For sales-related questions, contact your regional sales manager.

AMSOIL Wings of Passage

In Memoriam

October 24, 2010
Cedar, MN

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Wings of Passage
AMSOIL Building
925 Tower Ave
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