Wednesday, September 1, 2010

AMSOIL Exposure Huge at 70th Annual Sturgis Motorcycle Rally

The 70th Annual Sturgis Motorcycle Rally took place August 9-15, drawing an estimated 750,000 motorcycle enthusiasts and potential AMSOIL customers to the Black Hills in Sturgis, S.D. for the week-long event. With AMSOIL in its third year as the Official Oil of the world famous rally, the company’s visibility was larger than ever. A large AMSOIL banner once again greeted visitors as they entered town on Junction Avenue, and with 90 AMSOIL signs gracing the many barricades located throughout the downtown area, the AMSOIL logo was impossible to miss.

Thousands of people walked by the AMSOIL booth each day, where AMSOIL corporate staff were busy spreading the word about the many benefits of AMSOIL products. Temperatures reaching over 100°F provided a perfect opportunity to promote the high temperature benefits of AMSOIL synthetic motorcycle oils.

“The response to AMSOIL at the Sturgis Motorcycle Rally this year was nothing short of spectacular,” said Director of Dealer Sales Rob Stenberg. “The visibility of the AMSOIL logo was unsurpassed, and because attendees traveled from all parts of North America to attend, the company’s presence provides a significant benefit to AMSOIL Dealers everywhere.”

Testing Shows 16 Percent of Oils Fail API SM Specification

According to the Institute of Materials (IOM), testing shows that of the 250 off-the-shelf motor oils that claim to meet the API SM specification, 16 percent do not. According to Mary Herrmann, IOM general manager in Midland, Mich., 40 motor oils failed at least one of the specification limits.

"This shows the challenge for API,” said Herrmann. “They also gather samples from the marketplace and do testing, but we're still seeing oils that are off-spec which carry the ILSAC and API marks on the labels.”

AMSOIL synthetic motor oils meet or exceed minimum API SM specifications, and the company’s rigorous quality control program ensures each quart delivers superior protection and performance.

Relabeled AMSOIL Brake Fluids

Because the State of Florida required a change to the labels of AMSOIL Series 500 High Performance DOT 3 Brake Fluid (BF3) and Series 600 High Performance DOT 4 Brake Fluid (BF4), the products have been temporarily unavailable for purchase in Florida. There are no issues with the performance or safety of these products, and AMSOIL expects relabeled products will arrive at the Orlando Distribution Center within the next week. AMSOIL apologizes for the inconvenience.

Why Can’t Dealers Sell AMSOIL Products on eBay?

Successful Dealers are constantly thinking of ways to increase sales and promote their businesses, and many ask why AMSOIL policy does not allow sale of AMSOIL products on eBay.

The primary reason why online selling and auction sites are prohibited is to prevent pricing wars.

Because Dealers able to purchase large product quantities can obtain discounts and full commissions, they can sell AMSOIL products at discounted prices. AMSOIL does not want Dealers competing with each other for customers based upon price. That’s why the company established the commercial and retail-on-the-shelf pricing and has policies enforcing those minimums, and why it established wholesale prices for Dealers and Preferred Customers. The one area where AMSOIL does not control price is the price at which a Dealer sells directly to his or her personal customers and downline Dealers. When dealing with someone on a one-on-one basis, AMSOIL Dealers are free to set the price (and their mark-up or profit). Because AMSOIL allows Dealers that flexibility of setting the price at which they sell to their customers, and does not want to change that policy, allowing Dealers to sell on eBay and other auction sites would ultimately lead to price wars online, as was witnessed before the policies preventing eBay and auction site sales were implemented.

Placing an auction on eBay or another auction site is akin to a national advertisement that lists price. To avoid the same price war scenario, AMSOIL does not allow Dealers to place prices in any national advertisements. Only retail-on-the-shelf accounts are allowed to place prices in their advertisements, but because they don’t receive discounts or commissions that help reduce their buying costs, they are naturally forced to set prices higher than the wholesale price (usually at suggested retail prices or higher when taking freight into account). AMSOIL also does not allow retail-on-the-shelf accounts to post prices or sell AMSOIL products online.

In order to protect the business opportunity for all Dealers, AMSOIL policy states that the only place AMSOIL customers can buy AMSOIL products online (where pricing is listed) is the AMSOIL online store or electronic Retail Catalog (G100/G300). This prevents price wars, creates a level playing field for all Dealers and helps assure Dealers receive the proper credit for their customers’ purchases.

AMSOIL Dealers still have plenty of opportunity to advertise their Dealerships online. In fact, eBay has a special section called “eBay Classifieds.” Advertising AMSOIL Dealerships at sites such as eBay Classifieds or Craigslist is acceptable. The same rules apply for ads as they do for Dealer Websites (name, title and location must be present, with no pricing shown). AMSOIL INC. recommends reading through any company or website’s terms of use before creating ads or using any online service. AMSOIL INC. is not responsible for violations of third party policies and takes no responsibility for loss or damages resulting from violations of third party policies.

Although Dealers may sometimes come across eBay listings for AMSOIL products, they can be assured that AMSOIL INC. is monitoring the situation daily and working toward removal of AMSOIL items.

Click here to read an explanation of the difficulties in eBay and auction site enforcement situations and what AMSOIL does to ensure pricing wars never affect a Dealer’s business opportunity. For any questions regarding the company’s eBay policy, contact the Internet Business Registrations & Compliance Department at [email protected].

AMSOIL Hits the Road with 2010 Regional Fall Sales Meetings

AMSOIL will conduct a total of 19 Regional Fall Sales Meetings during a six-week period in September and October. The schedule includes seven Thursday night prime time meetings at various U.S. cities and 12 Saturday meetings in the AMSOIL distribution center cities.

2010 Regional Fall Sales Meetings Schedule
Spokane, WA - September 23
Nashua, NH - September 23
Portland, OR - September 25
Lancaster, PA - September 25
Superior, WI - September 25
Columbus, OH - October 2
Toronto, ON - October 2
Louisville, KY - October 7
Baton Rouge, LA - October 7
Santa Clara, CA - October 7
Richmond, VA - October 9
Arlington, TX - October 9
Las Vegas, NV - October 9
Denver, CO - October 21
Atlanta, GA - October 21
Wichita, KS - October 23
Chicago, IL - October 23
Orlando, FL - October 23
Edmonton, AB - October 30

Learn new sales strategies and skills. Find out about all the new improvements to the AMSOIL website. Be among the first to learn about exciting new AMSOIL products and the latest industry information on new oil specifications. In addition to the valuable training, attendees will be eligible for a 10 percent product rebate (Dealers planning to pick up orders at the distribution center are asked to place their orders early). Bring your AMSOIL business cards, and your name could be drawn for a prize. Each attendee will also receive a special “Action Pack” DVD, chock full of AMSOIL video sales tools.

Dealers must be pre-registered for the Fall Sales Meeting they are attending to receive the 10 percent product rebate. To ensure AMSOIL has enough DVD’s and refreshments for all Fall Sales Meeting attendees, pre-registration is extremely important and the only way to take advantage of these benefits.

Join the AMSOIL Regional Sales Managers and other corporate representatives at a meeting near you. For meeting times, specific location information and to pre-register, click the Register for the 2010 Fall Sales Meetings link in the Dealer Zone (under the Training tab), or pre-register by calling 1-800-777-7094 or e-mailing [email protected] Please provide the following information: location/date of the meeting you plan to attend, your name and spouse’s name (if attending), ZO number, phone number and e-mail address.

Clothing Close-Out Sale

Discounted AMSOIL clothing items have been reduced in price an additional 10 percent. To see the list of items, including pictures and pricing, visit http://www.amsoil.com/products/clothing/closeout.aspx. Items available as supplies last.

AMSOIL Wings of Passage

In Memoriam

THOMAS COOPER
July 1, 2010
Dealer
Dayton, OH

BILL LOCKWOOD
July 2, 2010
Premier Direct Jobber
Paisley, FL

JAMES COX
August 10, 2010
Direct Dealer
Plano, TX

“DUTCH” H.D. HOLLAND
August 14, 2010
Dealer
Vinemont, AL

DOROTHY HANSEN
August 24, 2010
Regency Platinum Direct Jobber
Hall of Fame
Simi Valley, CA

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880