Monday, February 1, 2010

Top-Selling Filters and Aftermarket Products

For Dealers who stock filters and aftermarket products, the following are the top-selling part numbers:

Ea Oil
1. EAO11
2. EAO42
3. EAO13
4. EAO57
5. EAO29
6. EAO64
7. EAO32
8. EAO52
9. EAO20
10. EAO80
Ea Air
1. EAA123
2. EAA191
3. EAA189
4. EAA74
5. EAA08
6. EAA200
7. EAA218
8. EAA29
9. EAA176
10. EAA728
Ea Motorcycle Oil
1. EAOM134C
2. EAOM103
3. EAOM134
4. EAOM109
5. EAOM135C
6. EAOM103C
7. EAOM135
8. EAOM136C
9. EAOM122
10. EAOM138C
Ea Motorcycle Air
1. EAAM46199
2. EAAM25
3. EAAM43701
4. EAAM27
5. EAAM22
6. EAAM33104
7. EAAM33096
8. EAAM46299
9. EAAM33196
10. EAAM23

By-Pass Kits
1. BMK21
2. BMK23
3. BMK30
4. BMK25
5. BMK27
6. BMK26
7. BMK22
Ea By-Pass Oil
1. EABP90
2. EABP100
3. EABP110
4. EABP120
Ea Universal Air Ind.
1. EAAU3050
2. EAAU6080
3. EAAU4090
4. EAAU4560
5. EAAU3051
6. EAAU4510
7. EAAU4070
8. EAAU3560
9. EAAU3570
10. EAAU4095
Ea Racing Air
1. EAAR2144
2. EAAR2104
3. EAAR2143
4. EAAR31
5. EAAR2103
6. EAAR2145
7. EAAR2141
8. EAAR2102
9. EAAR2146
10. EAAR2142

Ea Pre-Filters
1. EAPF15
2. EAPF21
3. EAPF26
4. EAPF24
5. EAPF05
6. EAPF20
7. EAPF11
8. EAPF12
9. EAPF25
10. EAPF19
1. 57082
2. 57060
3. 51348
4. 51356
5. 51085
6. 51372
7. 57047
8. 57203
9. 57041
10. 57701
1. P550528
2. P554005
3. P550743
4. P558000
5. P551311
6. P553000
7. P550785
8. P554071
9. ELF7349
10. ELF3998
1. ML1003
2. ML1009
3. HU7262X
4. ML1017
5. HU9254X
6. HU7197X
7. HU819X
8. HU7196X
9. HU7185X
10. HU821X

1. PF7050P
2. PF8075P
3. PF9050P
4. PF7075P
5. PF7055P
6. PF8050P
7. X1022BB
8. PF7076P
9. PF9026P
10. PF7074P
1. NGK7397
2. NGK7164
3. NGK2238
4. NGK6046
5. NGK5464
6. NGK3951
7. NGK3403
8. NGK5722
9. NGK7252
10. NGK2313
1. T16220
2. T16200
3. T221
4. T201
5. T181
6. T16180
7. T16240
8. T37180
9. T241
10. T16190
1. 05664SN
2. 05316SN
3. 08216SN
4. 06108SN
5. 07240SN
6. 06412SN
7. 20524SN
8. 20016SN
9. 08408SN
10. 06312SN

New AMSOIL Save 10 Program

The new AMSOIL Save 10 Program allows Dealers and Preferred Customers who do not renew their memberships to continue buying AMSOIL products at discounted pricing.  Effective February 1, 2010, all AMSOIL Dealers and Preferred Customers whose memberships expired in January, or expire going forward, will be automatically enrolled in the Save 10 Program, allowing them to purchase AMSOIL products at 10 percent less than suggested retail pricing.

See the February Action News for more information.

AGGRAND and ALTRUM Organizational Changes

Exciting changes are coming to AGGRAND and ALTRUM.  With the continued growth of the AGGRAND and ALTRUM product lines, these areas of business now require additional resources and personnel to help Dealers support their growing businesses.

Over the last three years, AGGRAND has expanded into new markets where the products have attracted new customers at an increasing rate.  With a large number of new customers learning about natural fertilizers for the first time, technical support is necessary to assist in the transition.  AGGRAND Product Service is designed to assist customers in the use of AGGRAND products and keep them coming back year after year.  

Fertilizer Specialist Walt Sandbeck is the new contact for AGGRAND technical questions related to application rates, soil analysis and other related technical inquiries.  Sandbeck has been a part of the AGGRAND operation for over 11 years and is very well-versed in the AGGRAND product line.  For AGGRAND Product Service questions, call 715-399-6419 or e-mail [email protected].

AGGRAND sales-related questions, such as approaching accounts, sales questions, handling objections, etc., will now be handled by the regional sales managers, providing a continuity of support for all business entities related to account information and sales support.

ALTRUM is no stranger to this exciting and significant growth.  For the past 11 years, Greg Sawyer has been the ALTRUM division manager, which included the AGGRAND product line.  Due to the growth of the business, supporting both the ALTRUM and AGGRAND product lines is no longer possible for one person.  For this reason, Sawyer will focus his efforts exclusively on the growing ALTRUM business, where he will handle all ALTRUM sales and product-related questions.  ALTRUM support is available at 715-399-6567 or [email protected].


Due to unavoidable increases in raw material costs, AGGRAND is increasing pricing on select products effective February 1, 2010.  Natural Kelp and Sulfate of Potash and, to a lesser degree, Natural Fertilizer are affected.  Pricing for Natural Liquid Lime and Natural Liquid Bonemeal, which has been in place since 2007, remains unaffected.  In consideration of the increased commissions implemented in the Commercial Program in early 2009, AGGRAND commercial pricing has been equalized with pricing for other AGGRAND marketing programs, simplifying business for AGGRAND Dealers.  In addition, AGGRAND pricing will now be available in AGGRAND-only price lists separate from the traditional ALTRUM price lists.  Watch the Dealer Zone for availability.  In the meantime, rest assured that AGGRAND will continue improving internal processes to ensure the company delivers the highest quality products at the best possible prices.

AMSOIL University Just Around the Corner

AMSOIL University (AU) is the most important Dealer training event of the year, and the 2010 event is rapidly approaching.  Join fellow Dealers and AMSOIL corporate staff May 16-20 at the Duluth Entertainment and Convention Center (DECC) in Duluth, Minn.  Attending AU is a tremendous investment in a Dealer’s future success.  Nearly 30 percent of all Dealers who attend AU for the first time become Direct Jobbers within the next year.  No matter how much experience a Dealer has or which course track he or she registers for, AU offers educational and growth opportunities for all.

AU 2010 promises to be bigger and better than ever before, offering the latest in technical and sales training, as well as classes devoted to team building, Dealer compensation, marketing, networking, Internet training and more.  Many Dealers attribute their success to AU not only because of what they learned in class, but also to the experience of networking with other successful Dealers.  Attendees get a chance to interact with AMSOIL corporate personnel and see firsthand the tremendous growth the company is experiencing.  In addition, all attending Dealers receive a 10 percent rebate on product orders placed while at AU.    

Dealers are encouraged to register for AMSOIL University 2010 now.  All registrations made prior to March 1 receive a $50 discount.  To register or obtain additional information, contact AMSOIL registration at (715) 399-6554, email [email protected] or click the “Training” tab in the Dealer Zone.

Enrollment Costs
Prior to March 1, 2010:  $397 per Dealer, $196 for an attending spouse, $50 for a spouse wishing to attend lunches and social events only.

After March 1, 2010:  $447 per Dealer, $246 for an attending spouse, $75 for a spouse wishing to attend lunches and social events only.

Register Now For Dealer Sales Meetings

Upcoming February Meetings in Phoenix and Indianapolis
In conjunction with corporate business meetings or trade shows, Director of Filtration and Aftermarket Products Karl Dedolph is the featured speaker at a series of Dealer sales meetings titled “Building Your Business with AMSOIL Commercial Sales.”  Limited seating is available.  Advanced registration is required by calling 1-800-777-7094, e-mailing [email protected] or registering in the Dealer Zone (click the 2010 Dealer Sales Meetings link under the Training tab).  Please provide the following information:  location/date of the meeting you plan to attend, your name and spouse’s name (if attending), ZO number, phone number and e-mail address.  Dealers in attendance will receive a special “Dealer Action Package” geared toward increasing sales in the commercial market.

AMSOIL Dealer Meeting – Phoenix
Thursday, February 4, 2010 
7 - 9 p.m. 
Crowne Plaza Phoenix Airport
Desert 45 Room
4300 E. Washington St.
Phoenix, AZ 85034

AMSOIL Dealer Meeting – Indianapolis
Saturday, February 13, 2010 
6 - 8 p.m. 
Crowne Plaza at Historic Union Station
Grand Central Room
123 W. Louisiana St.
Indianapolis, IN 46225

AMSOIL Dealer Meeting – Washington D.C.
Thursday, March 11, 2010
7 - 9 p.m.
Crowne Plaza Hotel
Tysons Corner-McLean
1960 Chain Bridge Rd.
McLean, VA 22102

AMSOIL Dealer Meeting – Louisville
Saturday, March 27, 2010 
6 - 8 p.m. 
Holiday Inn Louisville SW
Preakness Room
4110 Dixie Highway
Louisville, KY 40216